Paid media for US & UK service businesses

Qualified leads and booked jobs. Not clicks.

We run Google Search, Local Services Ads and Meta for trades and clinics across the US and UK, and we report on cost per qualified lead.

Get My Free Ad Audit Book a Strategy Call

$2.5M+ ad spend managed6+ years running paid media

Live lead feedILLUSTRATIVE

Qualified leads · 30d

Cost per lead

$86.00

Booked jobs

TIMESERVICELOCATIONSOURCESTATUS

nowRoof replacementDallas, TXGoogle SearchNEW

-4mRoof repairBristol, UKGoogle SearchBOOKED

-8m6m 40s · AC repairAtlanta, GACall trackingQUALIFIED

-12mMed spa consultAustin, TXMetaNEW

-16mKitchen remodelLondon, UKPerformance MaxBOOKED

-20mPanel upgradeDenver, COLSANEW

-24mSolar consultTampa, FLMetaBOOKED

BUSINESSES WE'VE RUN ADS FOR

THE LEAD JOURNEY

From ad click to booked job. Every step tracked.

We connect the ad, the landing page, your CRM, the phone call and the booking, so you can see which campaigns put revenue on the calendar.

Tracking leadMike R. · Dallas, TXILLUSTRATIVE

01Ad click

GOOGLE SEARCH AD

Sponsored · [Your business]Same-Day AC Repair in DallasLicensed & insured · Free estimateCall now

02Landing page

/ac-repair-dallas

Mike R.

(214) ••• ••82

Get my quote

03CRM record

ContactMike R.

ServiceAC install

SourceGoogle Search

Status—

04Phone call

--:--Waiting for call

RecordedQUALIFIED

05Job booked

Tue · 10:30 AMInstall estimate

Job value+$4,800

Leads tracked end to end

1,284

Calls answered & graded

912

Appointments booked

318

Revenue attributed

$214,600

WHO WE HELP

Built for businesses where one booked job pays for the month.

High-ticket trades first. Clinics second. Coaches and consultants when the numbers work.

01 · CORE

Illustrative

Home Services & Trades

Google Search and Local Services Ads to own the "near me" moment, Meta for seasonal pushes. Every call tracked and graded.

HVACRoofingPlumbingElectricalSolarRemodelingLandscapingPest Control

Booked jobs this week

02 · CLINICSIllustrative

Med Spas & Weight Loss Clinics

Meta and Google for consult bookings, built inside healthcare ad policies.

Consults booked this week21

03 · INFOIllustrative

Coaches & Consultants

Lead forms and call funnels that qualify on budget before the calendar.

Sales calls booked14

THE PROBLEM

Most agencies sell you clicks. You can't pay your crew with clicks.

The typical account runs broad match keywords, sends traffic to a homepage, and has no idea which calls turned into jobs. The report looks busy. Your calendar doesn't.

We fix the leaks in order: who sees the ad, where they land, whether the call gets tracked, and whether anyone follows up. Then we spend more.

Tighter keywords and weekly negative lists
A landing page per service and city
Call tracking on every number, graded for quality
Speed-to-lead follow-up you can measure

ILLUSTRATIVE · SAME BUDGET

Impressions

48,200

Broad match, no negatives

Clicks

1,930

Traffic sent to the homepage

Leads

No call tracking, slow follow-up

Booked jobs

60-SECOND CHECK

Where is your budget leaking?

Three questions. We'll show you the leaks we'd check first in your account.

Question 1 of 3

Where do you run ads right now?

How do you track phone calls from ads?

Where does your ad traffic land?

Leak risk

Low

INDICATIVE, NOT AN AUDIT

Solid foundationsThe audit would focus on search terms, bids and lead quality.

Get My Free Ad Audit

THE ADSCALE SYSTEM

Diagnose. Build. Launch. Compound.

Four stages, run in order, every time. Nothing scales until the tracking proves it should.

Account structure· built in Build stageEXAMPLE

CAMPAIGNSearch · Roof replacement · Dallas–Fort Worth

AD GROUPRoof replacement

[roof replacement dallas]

"new roof cost"

[roofer near me]

AD GROUPStorm & hail damage

"hail damage roof repair"

[storm damage roofer]

"roof insurance claim"

AD GROUPEmergency repair

[emergency roof repair]

"roof leak repair"

[24 hour roofer]

NEGATIVES−jobs−diy−salary−free−course−training

PLATFORMS

Each platform has one job. Here's where yours shows up.

Pick a platform to see where your ad appears. Call tracking and conversion APIs run under all of them.

Search results · generic mockILLUSTRATIVE MOCK

emergency plumber near me

LOCAL SERVICES · SPONSOREDYOUR LISTING

[Your business]VerifiedServes Dallas · Open 24/7Call

Competitor

SPONSORED · yourbusiness.com/emergency-plumberYOUR AD · POSITION 1

24/7 Emergency Plumber in Dallas | Arrives in 60 Minutes

Licensed & insured. Upfront pricing, no call-out fee. Book online or call now.

Get a quoteReviewsService areas

MAP RESULTSVIA PERFORMANCE MAX

map

[Your business]AD

TWO MARKETS

Leads landing across the US & UK.

One team, two markets. US accounts run in dollars with US spelling and compliance. UK accounts run in pounds with UK GDPR handled from day one.

RECENT · ILLUSTRATIVE

Roof replacementDallas, TXnow

Roof repairBristol, UK3m ago

AC repairAtlanta, GA6m ago

Med spa consultAustin, TX9m ago

Kitchen remodelLondon, UK12m ago

USUnited StatesILLUSTRATIVE

60leads today

Dallas

Phoenix

Austin

Tampa

Denver

Atlanta

UKUnited KingdomILLUSTRATIVE

43leads today

London

Manchester

Leeds

Birmingham

Bristol

Glasgow

LEAD COST CALCULATOR

What could your budget actually book?

Move the sliders. We use a conservative cost per lead for home services. Your real number depends on trade, market and season, which is what the audit finds.

Monthly ad budget$5,000Average job value$1,500Close rate30%

Assumes $65 cost per lead.

Estimated per monthILLUSTRATIVE ESTIMATE

Leads

Booked jobs

Revenue

$34,615

6.9x return on ad spend

Get my real numbers in a free audit

PRICING

Plans from $1,485/month

90-day minimum engagement. Your plan depends on ad spend, platforms, locations and creative volume. Ad spend is paid directly to the platforms.

Book a Strategy Call

Strategy, audit and account build
Campaign management on agreed platforms
Call and conversion tracking setup
Ad copy, plus UGC scripts and briefs
Weekly optimizeation
Monthly reporting call on CPL and booked jobs
We write UGC scripts, hooks and briefs. UGC creator fees are billed separately.

FAQ

Straight answers.

See all questions

How much does AdScale cost?

Plans start from $1,485 per month with a 90-day minimum engagement. The exact fee depends on your ad spend, the platforms we run, how many locations you serve, and how much creative you need.

Is ad spend included in the fee?

No. Ad spend is paid directly to Google, Meta or the relevant platform from your own account. You own the account and the data.

Why is there a 90-day minimum?

The first two weeks are audit and build. Weeks three to six are launch and learning. The real optimizeation happens after that, once there is enough call and booking data to act on.

Do you create the ads?

We write the ad copy, UGC scripts, hooks and creative briefs, and direct the creative. UGC creator fees are billed separately.

Find out what your ad account is leaking.

A free audit of your Google, LSA or Meta account. We show you where spend goes, what it books, and what we'd change first. You keep the findings either way.

Get My Free Ad Audit Call +1 (682) 245-0190

Qualified leads and booked jobs. Not clicks.

From ad click to booked job. Every step tracked.

Built for businesses where one booked job pays for the month.

Home Services & Trades

Med Spas & Weight Loss Clinics

Coaches & Consultants

Most agencies sell you clicks. You can't pay your crew with clicks.

Where is your budget leaking?

Where do you run ads right now?

How do you track phone calls from ads?

Where does your ad traffic land?

Diagnose. Build. Launch. Compound.

Each platform has one job. Here's where yours shows up.

Leads landing across the US & UK.

What could your budget actually book?

Plans from $1,485/month

Straight answers.

How much does AdScale cost?

Is ad spend included in the fee?

Why is there a 90-day minimum?

Do you create the ads?

Find out what your ad account is leaking.

Get a call back