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Notes from the ad accounts.

FEATUREDLSA·12 min read

Local Services Ads vs Google Search: where trades should spend first

Cost per lead, lead quality and control compared across 6 trades, and the order we launch them in.

Google Ads·8 min read

The call-tracking setup every HVAC account needs before launch

Lead Gen·6 min read

Why your cost per lead is lying to you

LSA·7 min read

How to dispute bad Local Services leads (and win)

Meta Ads·9 min read

Instant forms that filter out price shoppers

Industry Guides

Industry Guides·11 min read

Roofing ads after a hailstorm: a 72-hour playbook

TikTok·10 min read

Writing UGC briefs creators can actually shoot

Google Ads·12 min read

Negative keyword lists for plumbers, electricians and HVAC

Ecommerce·7 min read

Setting a break-even ROAS before you spend a dollar

Industry Guides

Industry Guides·8 min read

Med spa ads that pass Meta review

THE LEAD SHEET

One email a month. What's working in paid ads for service businesses.