Why med spa ads fill the inbox but not the calendar
Most med spa accounts we see run one lead form to everyone. They get names and numbers from people who wanted a price, not a consult, and the front desk spends the week chasing no-shows.
Tracking usually stops at the form. Nobody knows which ads produced patients who showed up, so the platforms keep finding more of the cheapest leads.
And the offer is often generic. "20% off" competes on price with every clinic in town. A specific treatment, a clear outcome and a qualifying question work better.
The AdScale System, applied to med spas
Diagnose
We match your booking data to your ad data and find which treatments, audiences and offers produce patients who show up.
Build
Campaigns by treatment. Instant forms with qualifying questions. Google Search for "near me" intent. Booking and show-up tracking.
Launch
Creative testing across hooks and formats. We write the scripts and briefs; creator fees are billed separately.
Compound
Budget moves to the treatments with the best cost per consult attended. Memberships and rebooking audiences come next.
Everything it takes to run the account properly.
We write UGC scripts, hooks and creative briefs, and direct the creative. UGC creator fees are billed separately.
Meta lead ads vs Google Search vs retargeting
Meta lead ads
Instagram and Facebook are where med spa demand is created. People don't search for a treatment they haven't seen. Instant forms with two or three qualifying questions keep lead quality up without killing volume.
Google Search
Search catches people who already know what they want: "lip filler near me", "laser hair removal cost". Smaller volume, higher intent, and usually the lowest cost per consult attended.
Retargeting
Most people need to see a clinic several times before booking. Retargeting site visitors and video viewers with reviews, results and a clear booking link is the cheapest way to turn interest into consults.
How they work together
Meta creates demand, Search captures it, retargeting closes it. We report all three on one number: cost per consult attended.
Treatments we run campaigns for
Each treatment has its own buyer, price point and decision time. Injectables book fast; body contouring needs more trust. Campaigns are split to match.
What happens, and when.
AdScale vs a typical agency vs an in-house hire
Questions owners ask before they sign.
How much does this cost?
Plans start from $1,485 per month with a 90-day minimum engagement. Your fee depends on ad spend, the number of platforms, how many locations you serve and how much creative you need. Ad spend is paid directly to the platforms from your own account.
What's the difference between Google Ads and Local Services Ads?
Google Ads (Search and Performance Max) charges per click and gives you full control over keywords and copy. Local Services Ads charge per lead, show a verified badge, and sit above regular ads, but offer less control. Most trades benefit from running both.
What do I need to qualify for Local Services Ads?
Requirements vary by trade and location, but usually include licensing, insurance and background checks. We guide you through verification and keep the profile current.
How long until I see leads?
LSA and Search usually produce leads within the first few weeks of launch. The first 14 days are audit and build, so expect real data from around week three and a clear read on cost per lead by day 45.
Why is there a 90-day minimum?
It takes that long to build properly, launch, learn from real search terms and calls, and start shifting budget to what books jobs. Shorter engagements rarely get past the learning phase.
Do you track phone calls?
Yes. Call tracking is set up in week one on every number we advertise. Calls are recorded where legally permitted and graded for quality, so the platforms learn from booked jobs rather than clicks.
Who owns the ad accounts?
You do. We work inside your accounts with your permission. If you leave, the accounts, data and history stay with you.
Do you build landing pages?
We give landing page recommendations for every campaign, including structure and copy direction. If you need the pages built, we'll scope that on the strategy call.
Can you run ads across several cities?
Yes. Campaigns are split by service and location so each city gets its own budget, copy and reporting.
Do you write the ads and creative?
We write all ad copy, plus UGC scripts, hooks and creative briefs, and direct the creative. UGC creator fees are billed separately.
What reporting do I get?
A live dashboard and a monthly call. The headline numbers are cost per qualified lead, booked appointments and revenue where you share it.
Do you work with UK businesses?
Yes. We run accounts in the US and UK. UK accounts are billed in pounds, use UK spelling, and follow UK GDPR.