1. Who we are (data controller)
AdScale ("we", "us") is the controller of the personal data collected through adscalehq.com. You can contact us about anything in this policy at hello@adscalehq.com.
2. Personal data we collect
When you fill in a form on this site we collect what you enter: your name, email address and phone number, and depending on the form your business name, website, industry, service area, current ad spend, the ad platforms you use, average job value, cost per lead and lead goals, your answers to service-specific questions, your biggest challenge, when you want to start, whether you make the decision, your preferred contact time, any message you write, and the date and time you book.
We also record technical details that come with every request: the page you submitted from, your timezone as reported by your browser, and the date and time. Our hosting provider sees your IP address in order to deliver the site, protect it from abuse and tell us roughly which country you are in, so we can show prices in dollars or pounds. We do not store your IP address with your enquiry. If you came to the site from one of our ads or another website, your form also includes the campaign details from that link (such as UTM tags or an ad click ID like gclid or fbclid) and the address of the site that referred you, so we can see which campaigns bring in enquiries.
3. Lawful basis for processing
Replying to an enquiry or call-back request: our legitimate interest in responding to people who contact us, and steps you have asked us to take before entering into a contract.
Booking and holding a strategy call, reviewing your ad accounts and preparing a proposal: steps you have asked us to take before entering into a contract.
Newsletter: your consent, which you can withdraw at any time.
Running and securing the site and showing the right regional version: our legitimate interest in operating a working, secure website. Keeping records for tax and accounting: legal obligation.
4. How we use your data
To reply to your enquiry, call you at the time you chose, prepare for and hold the call you booked, review your ad accounts if you give us access, send the newsletter if you subscribed, and keep a record of our conversations. We do not make decisions about you by automated means alone, and we do not sell your data.
We use a small number of service providers who process data on our behalf and only on our instructions: Cloudflare (website hosting, security and the server code that receives forms) and Supabase (the database where enquiries and bookings are stored). If we start using an email delivery service to send confirmations, it will process your name and email address for that purpose.
5. International transfers
Our service providers may store or process data outside the UK, including in the United States and the European Economic Area. Where they do, the transfer is protected by UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework where the provider is certified) or by the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.
6. Your rights under UK GDPR
You have the right to access your data, to have it corrected or erased, to restrict or object to how we use it, to data portability, and to withdraw consent at any time where we rely on consent. You can object to direct marketing at any time.
To exercise any of these rights, email hello@adscalehq.com. We will respond within one month and will not charge a fee except where a request is manifestly unfounded or excessive.
7. Data retention
We keep enquiries and bookings that do not lead to work for up to 24 months after our last contact. For clients, we keep records for the length of the engagement and up to 6 years after it ends, as UK tax and limitation rules require. Newsletter subscriptions are kept until you unsubscribe.
8. Complaints to the ICO
If you are unhappy with how we have handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority: ico.org.uk, or 0303 123 1113.
9. Changes to this policy
We will update this page when our practices change, and change the "Last updated" date above. If a change is significant, we will say so on the site or contact you directly.
10. Contact us
Questions or requests about your data: Email hello@adscalehq.com, call +1 (682) 245-0190 (US) or +44 7883 194366 (UK).